Sunday, 6 January 2013

October 3, 2012

 
IN PAIRS

You will be tasked with a presentation that combines music, images AND information.

You will do a brief profile on a genre of music.

You will choose one band/singer from that genre and you will give an overview of that artist and his/her career. (hint - dead, old people have more info on them)

You will review one song in some depth - decide why or why not this is good? Remember all the parts - we only did four. (corresponds to instruments)

You will then compare that GOOD song with a poor song by the same band - try to explain what is wrong here.

Recommend (and quickly explain why they are similar) a few similar bands in the same genre that you think might be good.

Maybe choose an artist you don’t know yet, or that fits into a genre you don’t know.

egs

Miles Davis (jazz)
James Brown (soul)
Elvis (first white rocker)
Little Richard (influenced Elvis)
Johnny Cash (he was a cross over hit)
The Beatles (they were the most important band ever)
Madonna (key 80s pop and use of video and image)
David Bowie (genius, strange music, image)
Velvet Underground (super influential, never got famous)
Frank Sinatra (huge in the 40s-70s)

October 2, 2012

Groove - bass guitars and bass instruments

groove is another part of the rhythmic power of music
usually the groove is locked in with the drums and/or percussion
the idea that we will start with comes from a “walking bass”
the bass is felt as well as heard, which makes it critical for dancing
the bass and percussion can work OFF each other in interesting ways to generate a LOT of power and strength in a song
not just in funk or soul or black music
most of the rock we listen to utilizes groove

Riffs, Hooks and Runs

there are lots of ways to say this, and you could count chords, power chords, all kinds of other things, but we will say that this is basically about riffs
repeated musical patterns of notes that stick in the head and drive the song up high
guitars and keyboards (you could include horns, woodwinds, etc)
sits above the beat and groove, is coming out it and has a rising power from that setting
it can cut through and soar above a song - it is one of the most important things in music
some bands literally only have riffs -
this is a lot of the music shivers come from

Melody

for many people, this is the bread and butter of a song
this is what little girls like and mainstream audiences like - they work together
the voice of the singer IS the song for so many people
the singing and the lyrics and the tone and the attitude and all these elements of that character are part of this
any great singer brings a very specific “something” to a song performance - a quality or difference and skill and X factor and so on
a strong voice sells the song regardless of its quality
“interesting” is crucial
however, some singers are just amazing and sing perfectly

October 1, 2012

Be A Music Critic/Maker

a music maker sometimes just “does it”
a music critic has to think about the different elements, or he/she isn’t doing anything

an informed musician is going to be a better music critic than a music critic who can’t play

we want to be able to identify elements of good music and think about them objectively and be able to then decide what is good and what is not and explain why

we can THEN go on to think about what we like and explain why

once we know those elements that make us like something, we can use them to make our own songs, or write our own reviews, or MAKE INFORMED DECISIONS

What did Lobb notice in his first listen to the first .44 of Call Me Maybe?

The vocals stick out - the rhymes are very clear and pop the ends of the verses

there is no other melody line - the only instrument in the “front” of the song
the musical element of her melody is standing out - the tone and pitch is very musical
she’s rushing forward in her singing style - has a forward energy

The rhythm is really just “that rhythm” - heartbeat (at least at the start) - this is pretty simple and it doesn’t give me much

however, the singer works all around the rhythm with a very rhythmic singing style - polyrhythm


Parts of a Song (as Mr. Lobb would say - a true musician may well tell you Mr. Lobb was dead wrong)

Beat.

this is the heartbeat of the song - the guts, the mother at the center.
this is the time of the song
it is usually created by the most basic instrument - percussion (drums)
there is a giant industry all built around the beat - this is one of the key elements of most popular songs - we can thank Africa for our appreciation for beat
the slave trade implanted an African culture directly into Western European culture in a place called North America - one of the key cities where this happened was New Orleans
a whole blast of exciting new energy in music came from this mixing of cultures - many other
cultures got mixed in here also

Shot Variation

September 25, 2012


Shot Variation Part 2 - Angles and Movements

These are adjustments to the camera that can be done within the context of your focal length - ie you can set up shot variations within each shot length

Shot Movements

these are moving camera shots that add a great deal to a movie or scene or sequence

SteadiCam - one of the most appealing kinds of shots in movies - the camera is on a mount that an operator wears - the mount makes the shot smooth, and the shot can go wherever a person can go
it has a floating, smooth look, but is also like a handheld in terms of immediacy
it’s an active feel - adds excitement and intensity

Dolly - easy to do with equipment - wheels and devices and, in the pro world, it uses track - these shots looks awesome and smooth and create a real sense of action - can you make one? sure - mess around with tricks like a skateboard or maybe some other device

Mount moving shot - cameras can be put on any kind of vehicle or contrivance - wheelchairs are film school standards - smooth because the cam is locked down - the helicopter shot is one of the best of these - there’s a cool effect from these mounted shots

Handheld - these are powerful and nauseating for Mr. Lobb - good for giving immediacy and POV - the Bourne movies have amazing handheld - director Paul Greengrass is a master of this technique - creates a realism (naturalism) that many people love (and makes me sick)- must be used carefully and sparingly

Pan - a horizontal moving shot - left to right or right to left - on a device (a tripod or a sliding tripod) - Pedestal pan - just rotate the camera from one side to the other

Tilt - a vertical moving shot from a fixed mount - up and down - these shots (pan and tilt) are basically for revealing offscreen information - the viewer is “rewarded” for watching by getting new information

Zoom - fake motion - it’s a lens trick, or an optical illusion - the lens can adjust the focal length quickly and appears to get close - note - it does not get closer - every camera shake or jitter or movement is much exaggerated - cheesy - do it rarely

Dolly In - this is awesome - dolly into action and it adds a great deal - feels 3D

Camera Angles -

High Angle - overhead down to just above shoulder, shooting down - makes the subject appear smaller and can be an interesting choice, because it’s rare

Low Angle

Dutching the Frame - shooting on a wacky angle

You can think about 360 degrees

Eye level, straight on is NOT the best thing to use all the time - angles create interest and surprise in

September 24, 2012


Shot Variation - kinds of shots -

Focal Length

Extreme Long Shot - the environment fills the frame - it IS the subject - large scale action - reveals something about the place

Long Shot - close in on the subject in a place, where the place is still the focus - the action is a little tighter - car chase in a city

Wide Shot - like a long shot, but the effect is a little more pushed out on the sides - the lens can distort things to seem wider than reality - the action tends to be centered

Medium (master) Shot - the most important shot in any movie - this is a continuous shot from a medium distance of the entire action of a scene - shows the entire event that the scene is about, with multiple characters - this is like the spine of any scene in a movie and you cut other shots into it

Medium Close - maybe, maybe not shots - two shots - show characters in action - (your master may cover this) - you see the character in a room, in a place - doing some small scale action

Close up - a shot where one thing is the focus - maybe a person, an object of importance (a gun or a knife) - this is crucial in movie history because close ups made movie stars - CUs give emotion

Extreme Close Up - this is all about distorting something - exaggerating and intensifying elements of the object - ECU is often about making faces exaggerated for emotion taken to an extreme or to be truly disturbing


Septemberthe viewer

Slide Show Project

September 18, 2012

The Slideshow Projet

The Big Slideshow
This is a SOLO project.

This is a collection of YOUR OWN PHOTOS THAT YOU TOOK FOR THIS PROJECT.

This is to a series of photos linked by a thematic element.

That means there is some kind of linkage that is based upon MEANING.

The best themes are the ones that aren’t necessarily the simplest.

Try to choose a one word theme that has interpretation - EXERTION - EFFORT

The interpretation makes the connection deeper because it’s in the viewer’s head.

Marking Plan?

Parts I Expect

at least 10-20 slides (ps that is really, really lowball)

musical background that is not copyrighted - that means original

at least SOME of the photos have been manipulated

variation - don’t have shots that all look the same

some kind of presentation element - ie it’s in some format - Youtube video, Keynote presentation, etc

My slideshow.

 
 

September 17, 2012

 
 
A strong sense of character - WHO?
what is(are) the key thing(s) about this character?

A big conflict or a problem that he/she is facing - WHAT’S HAPPENING?!
what does that character want? or is he/she afraid of? or something like that...
the bigger and more demanding the problem, the better

STAKES! - what is at stake if the character fails? What is at stake in general?
Bigger = better!

Why do we want to see this? what is the compelling element? HOOK - ie a big star can be a hook on his/her own -

What are the drivers? What are the elements that act as attractions beyond the hook? How does the audience ENGAGE?

HIGH CONCEPT - the very idea of the movie is a big, crazy, oh-yeah-I-get-it-that’s-awesome kind of idea



The Master - Paul Thomas Anderson

we started with a troubled person - alcoholic, post-war, PTSD, he’s cracking up - tormented

the main was struggling to get back to “normal life” - he joins a cult

the main character’s sanity - the main character’s freedom - the cult is in some way threatened

the character arc - the emotions - the drama of the movie and the seriousness (this movie is about Scientology, but you probably don’t know that)

5. reality-based problems - human issues - a sense of history - mental troubles -
 
 

Photography



September 12, 2012

More on Photography

Moron Photography Today there is a photo assignment - prepping for the collection (slideshow) collage, etc We are taking photos of specific “things” Dynamic Line (diagonals, active lines) Character (mood, atmosphere, a strong sense of person) Emotion - again, not always on a face Balance in Composition - the objects are in perfect order or harmony to convey balance Action - not necessarily meaning somebody moving Colour - where the use of it is obvious or notable Lighting - where the use of it is obvious or notable Multiple subjects - story or some relationship Unusual angle - a shot that is clearly not eye level The Best Shot - what is it about this one?


September 11, 2012

iPhoto - I think we can do it this time! - start manipulating some of the photos you took yesterday

Elements of a photo - finish note from yesterday

Examine some of the The Best Photos of All Time and consider what elements and attributes put these on the list

You can find some of them at THIS website.

ASSIGNMENT! - you need to find ONE photo that speaks to you like the “Last Jew” spoke to me when I was a kid -

Write up a little something on it. Why is it a good shot? What elements does it have to make it work? What elements can you TAKE from it and use in your own shots?

Take that shot. Take a shot that in some ways (not necessarily obvious ways) echoes some of the qualities of that great shot you like.

We are building up to you creating a series of connected photos that have a thematic link.

Enjoy this awesome link about where ideas come from!



Blog Points

September 10,  2012

Blog Points, then Photograph


multimedia
evidence of demographics
compelling reason for something you like to be liked
thinking out loud - explaining well the stuff you say - not simple facts - you need to embellish and give some of the process by which you got to that point
revealing yourself through the stuff you like and showing me that way in which you are unique
500 words - that sounds like a lot! I know, but it’s about stuff you like! if this is difficult, then like stuff more, OR like more stuff OR dislike some stuff

What tools are we using in this course?

One of the key tools we will be using is a Mac (or an iOS device - iPad).

If you make videos, you should use iMovie (you could also try Final Cut Pro)
If you make songs, you will need to use Garageband
If you write scripts, you will need to use CeltX (Macs) or Final Draft (which is on the iPads)
If you are messing around with photos, you can use iPhoto, or GIMP (a free software tool that is complex) or you can buy Photoshop, which the pros use. I don’t know it.
If you are making presentations, you can use Prezi, or Keynote, or PowerPoint, or OpenOffice Presentations (free on any kind of computer)
If you are writing a document, you can use Pages (on a Mac or iPad), Word (on anything), etc.

Elements of Photography

There are ways to consider planning a shot when taking photos.

SHOW YOUR SUBJECT - try to get that subject as the most obvious, valuable and HEAVIEST thing in the frame
think about lines - anytime you can get angled and diagonal lines moving around in the frame, your photo can be more exciting or appealing - geometric patterns can add a lot to your photos
lighting is the whole thing - without light, there is no photography - think about how your subject and the rest of the shot is lit - can you do anything to improve or adjust the light to better suit?
Colour or not? - colour can be used in a photo in a number of different ways that are obvious - how much, which ones, how little?
Framing - what’s in, what’s out and how did you show it?
Angle and shot variation - there lots of different ways to approach taking a shot - you don’t have to stand straight up and shoot at eye level.
Timing - WHEN you shoot can be a huge effect
Character and Emotion - who or what is in frame and what emotion is depicted, or what emotion is taken away by the viewer?
Composition and Balance - the layout of objects within the frame is important - you want your shots to look designed or well-structured if possible
Suggestive of a Story - some photos are awesome because of the story that they represent or create in a viewer's mind - these can be some of the most powerful photos
Context - what else is happening around the photo? is there information in the photo that tells us something that adds to the impact? ie war photography is powerful in this way

Genres

September 7, 2012


Genres -

categories or stylistic forms of different kinds of media
it’s kind of like demographics in reverse - demographics are about the audience, whereas genres are about the stuff they watch
the way that an audience knows one genre from another is by sets of rules, expectations, stylistic markers and components that we “know” belong in one genre over another
eg an action movie has specific rules and patterns that we all recognize without discussing

Horror Movies - what are some of the ways that allow you to know you are watching a horror movie? Find 10 and jot them down.

Dramatic Irony - the audience knows stuff that the characters don’t - “DON’T OPEN THE DOOR!”
Music is very specific - eerie, freaky and sometimes disturbing - designed for psychological effects
Objects of a certain type that tell us what is up - child’s toy, deserted road, butcher’s knife, mask, etc - there are lots of objects that tell us murder and fear and paranormal events are ahead
Unbelievably bad decision making by main characters - “I’m going to go out there by myself and see what that noise was. You guys stay here in a group.”
Lighting patterns are exaggerated - they are more “expressionistic” and less realistic - expressionistic lighting is more about evoking mood and less about looking like a real place
Exaggerated camera work - obvious weirdness in the placement of the camera and the angles used
Sudden scares - things jumping out is a classic horror movie “trope” (a thing that we see again and again)
The Breaking of the Moral Code - THE SIN - often it’s lust, or laziness or some kind of behaviour that is unacceptable.
POV shots - handheld point of view shots - Jason’s view in Friday the 13th
The False Ending - you think he’s dead, but HE’S NOT!

Other kinds of movies, music, books, TV shows and so on will have similar elements that identify the genre

You should be able to find these things in other genres and point them out.

Demographics

September 6, 2012


Demographics a statistical breakdown of information about groups of people
the process of collecting this information is sometimes obvious and sometimes a little more complex
Obvious - colour, nationality, sex, age, height, weight, etc
the media uses this information to target specific groups (or sometimes the largest possible group) to better satisfy them and take their money
eg Mattel sells Barbies to young girls - the girls get what they think they want and Mattel gets money (which they know they want)
the idea behind targeting certain groups of people is not necessarily “black and white”

there are some predefined groups that are commonly targeted by the media

Let’s Think about Some

One of the most valuable demographic groups is called the Golden Demographic

18-49

What is the deal with this group?

they spend the most money - why?

buying cars, they’re starting their adult lives - LOTS of money to housing, schooling, clothes, homewares, they’re having kids and this is a giant expenditure, entertainment costs, self-reward for working hard (mostly for older people)

What ways can even this group be broken down?
do they listen to the same music?
do they watch the same movies?
do they wear the same clothes?
Not completely

How could we target 14-18 differently than 18-49?
How could we target 18-25 differently than 26-49?
Etc, for many different groups.

What problems do the different groups of people have that companies can “provide solutions for”?

Grade 9 kid - “Tony”
no money - no job - too young
insecure about who he is, how he looks - his body is “on the move”
does he fit? is he accepted by a peer group? - belonging - human nature
what about ladies? how do I get the ladies? will I be loved? - love - human nature

These problems are NOT unusual. They are common. They are known. They are stereotypes and they are a phase. We all go through these issues.

What companies do is put out information, ads, shows, songs, and all kinds of products that they suggest (or sometimes say flat out) will solve some or all of these problems.

Is there a good example?
Axe body wash - “wash your balls” ad - it is clearly a message linking their product with being sexually attractive - look at the elements in the ad -

University/College First Year Kid - “Margaret”

we end up getting a similar list - or close
Margaret has problems too and companies will step in once again
different companies, different products, same ideas
some products will literally sell Margaret a sense of freedom - you aren’t at home anymore, you are a grown woman - you are free to do what you want - and what you want to do is PROVE that you’re free!

Older Man Getting on in Years - Middle-aged and then some - “Mr. Lobb”divorce - being alone - having to start over - statistics say it’s going to happen 48% of the time
balding (greying)
gaining weight
not being as fit and fertile as before






How does all this help us?

I don’t want you to be so easily manipulated by these tricks. You need to think about how you’re being appealed to by all these companies.

2. We can use this information to make our own products, ads, videos, etc and take advantage of the marker, the audience, etc.


not being as fit and fertile as before