Viral Video

October 30, 2012

Viral Video Attempt

Viral Video Report - Observations and Conclusions

Group - Amanda, Cassidy, Vic, Dom.

List the titles of a few that you watched - the TOP of the TOP

Record the characteristics that you can identify that the best ones have in common.

Compile a list of attributes/characteristics/qualities and whatever that you can see contributed to the success.

HINT - famous people = hits, right? What happened to my GSP video?

What can you incorporate into your own video to catch as many of these elements as possible?

Part 1 - report on the virals you chose
Part 2 - put this report into a form that is appealing to a viewer (me and the class)
Part 3 - make a video that might generate hits - see what happens
Part 4 - after action report - how did it work? what went wrong? what happened?


Viral Video Report

We watches many top viral videos, such as "Gangnam Style", "Call me Maybe", "Kony 2012". All these videos have gone viral. They all have some characteristics in the videos that are the same such as the music, or what kind of video it is. What us being told or spoken in the video. Or even if its just a music video with lyrics. Music videos are considered viral videos because how much they are viewed. Viral videos are ranked based on how many shares they got, rather than their number of views. Another reason these videos have gone viral are because of their triggers, the videos grab the audiences attention, and aren't boring. If you hae a boring video, chances are it will not become viral, unless it grabs the audiences attention. Some characteristics that the best viral videos  have in common are the trigger , opening 'scene or trailer', ending, and just the meaning. Most viral videos have these characteristics in common. Whether the video is about music, food, people, all viral videos will become viral because of these reasons.

October 23, 2012

Shorts, Shorts and Morts

How does a video go viral?

According to the trend manager at Youtube.

1. Tastemakers - people who swing an audience to a video have a HUGE impact - TV show hosts, comedians, heavy Twitter users with big followings, etc can all make some explode in popularity.

Communities - this is where we hook in
the idea is that people can now participate in the ecosystem around a video - remixing, rejigging and creating something that refers to a video and becomes something new - this generates more interest
we can incorporate communities that exist outside of the video - you email a video link to friends, etc
or the common “response to” videos
subs, favourites, etc
some website sprunk up to do this work around a video
there is a lot of creativity around these videos and the memes that they spawn
THIS is why a video goes viral

The unexpected
surprise is not common anymore (although it is)
you see stuff that fits a pattern, but stuff that doesn’t stands out

What can we do?

We can try to take existing things and use their popularity to build our own videos that might attract attention.